During a specialized lecture in the Asharqia Chamber
Sports and Entertainment produces an economic value contribute to supplement the national economy of the countries
Gary Adeline, former director of the Liverpool Club Foundation, confirmed the close link between the sports and leisure sectors, pointing out that the twinning between the two sectors produces economic value-added contribute to the national economy of countries with distinct investments.
During a public lecture organized by the Saudi Sports Incubator and leaders of change to organize exhibitions and conferences in cooperation with the Eastern Chamber and the Leadership Development Institute, Adeline said a lecture on Tuesday, November 26, 2019, entitled: The relationship of sport to entertainment and its role in achieving investment and tourism in Saudi Arabia, where he said that global clubs rely on financial flows that comes from its investment in players contracts, sports facilities, and real estate assets owned by the club, as the organizers of the sports season are taking advantage of this season to industry events and entertainment programs intended for families and children and all members of the community.
During the lecture, which was attended by Chairman of the Eastern Chamber of Commerce Abdul Hakim Al-Amar Al-Khalidi, Mohammed Al-Mishal, former Secretary-General of the Saudi Olympic Committee (spokesman), Abdulrahman bin Abdullah Al-Wabel, Secretary-General of the Chamber, and Director General of the Sports Authority in the region Hamed Al-Soraie, With the sporting events to know for sure that this will have a tremendous economic impact, pointing out that all areas of sports facilities are exploited well and put an investment vision before the establishment so that it can serve the goal of its construction and also contribute to the activation of the social role, beneficiaries m Thus, investment in them will be valuable and have a positive impact on the entertainment industry, the enterprise itself and the community.
Adlene said that the sports and entertainment industry has flourished in Europe and we are seeing many different people following the sporting events held between the old clubs in Britain and this contributed to the revival of the tourism sector in the UK or in Europe, and also worked to create infrastructure, to receive sports tourists , and also provide services for them even noting that the development made in the sports sector impact in the sectors of leisure and tourism, in all its aspects, where many open positions, and there became the subject of sustainability in the investment itself.
Almeshal explained that the media has a major role in promoting investment in the sports and entertainment sector, so that it can transfer events and events professionally to encourage the business sector to invest its money in those events, noting that this partnership between sports, entertainment and media can create economic value for the region that hosts various events and transition Take them to new heights.
Almeshal said that sport was an entertaining goal and an outlet for the person he spends part of his time in the entertainment itself exercise any sport, and in the current period are considered the sports industry list and operator of other various sectors, noting that many countries have benefited from the industry in the development of its facilities, and put its name on the list of developed countries in this area.
He pointed out that sports and entertainment are quiet investments that are going upward, with a balanced pace, unlike the rest of the sectors that are witnessing ups and downs in other periods, pointing out that the global investments in cycling reached up to $ 135 million per year, while investments reached In electronic games, $ 137 million per day and $ 95 billion per year, investments in the fight against obesity amounted to 187 billion per year, and investments in tools and supplements in weight loss amounted to $ 91 million per day and $ 62 billion per year. a One, as the value of investment in the sports sector Sponsorships 65 billion in 2018.
